Collaboration marks a new chapter for Relatable as Emotional Support Pals® enters the sports category through officially licensed NFL plushies

NEW YORK, Sept. 3, 2026 /PRNewswire/ — Relatable is expanding its Emotional Support Pals® lineup with a new collection of officially licensed NFL plush footballs featuring 12 fan-favorite teams. The collection brings the playful personality of Emotional Support Pals® to NFL fandom, giving fans a fun new way to show their team spirit while expanding the brand into licensed sports collectibles.

“Partnering with the NFL is a major milestone for Relatable and a testament to how far the Emotional Support Pals brand has come,” said Karen Branson, Chief Commercial Officer at Relatable. “We’ve continued to grow the brand beyond plush and expand into new product categories and licensed partnerships, and this collaboration is a great example of where we’re headed. We’re excited to bring the concept to a whole new audience and continue finding fun, unexpected ways to grow the brand.”

Designed to display, gift or keep close on game day, Emotional Support NFL Footballs put a playful spin on traditional team merch. Each set includes five adorable, removable plush footballs decked out in team colors and nestled inside a plush football field basket. The collection will be available across 12 NFL teams, the San Francisco 49ers, Chicago Bears, Dallas Cowboys, Detroit Lions, Green Bay Packers, Kansas City Chiefs, Las Vegas Raiders, New England Patriots, Philadelphia Eagles, Pittsburgh Steelers, Buffalo Bills and Denver Broncos, giving fans a fun new way to show their team spirit and get a little emotional support when the game doesn’t go their way.

The NFL partnership marks the latest chapter in the continued growth of Relatable’s Emotional Support Pals brand, which has expanded from its original plush collection into licensed collaborations spanning food, entertainment and now sports. With new categories and partnerships on the horizon, Relatable continues to grow the Emotional Support Pals platform in fresh and unexpected ways, bringing its signature humor and comfort to the brands, moments and fandoms consumers love most.

Emotional Support NFL Footballs will be available for preorder on Amazon beginning Sept. 1, 2026, for $17.99.

For more information about Relatable and its products, visit www.relatable.com.

About Relatable
Relatable is a creatively driven entertainment company on a mission to bring more laughs, connection, comfort, and care into everyday life, always with a sense of humor. Founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, the brand started with its breakout game What Do You Meme? and rebranded as Relatable in 2023 to reflect a growing universe of games, toys, plush, and feel-good wellness products. Our lineup includes fan favorites like What Do You Meme?, Emotional Support Pals, Buzzed, Let’s Get Deep, Kollide, Incohearent, Hunt A Killer, Happy Helpers, and more, plus our newest family hit, Cows in Space, a 2025 Toy of the Year (TOTY) finalist for Game of the Year. From game night to gift-giving, our products are designed to spark laughs, start conversations, and go a little viral along the way. You can find Relatable products at major retailers like Walmart, Target, and Amazon. Follow us on Instagram and TikTok for the latest drops, laughs, and behind-the-scenes fun.

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SOURCE Relatable