Archive, the AI-native creator marketing platform, today announced the close of a strategic funding round. Led by Jake and Logan Paul and Geoffrey Woo’s Anti Fund and Florida Funders, it also included participation from Battery Ventures, Stripe, Tiger Global, Lux Capital, and Human Capital, along with more than 50 founders and executives from the technology and consumer sectors.

Creator advertising is now a $37 billion U.S. channel, growing roughly four times faster than the broader media market, while social video increasingly functions as television for consumers. For AI companies competing in crowded, fast-moving categories, creators offer a shortcut to product demonstration, practical education, and cultural relevance.

Anti Fund has invested in some of the fastest-growing AI companies, including OpenAI and Cognition. Several of the fund’s portfolio companies are treating creators as their number one growth channel, and two of the largest AI labs now run their creator marketing on Archive. That is the realignment Archive was built for.

“We hear it from every founder we back: growing is harder than building,” said Jake Paul, Co-founder of Anti Fund. “The fastest-growing AI companies in our portfolio have made creators their number one channel, and Archive is the machine behind it. This is exactly the kind of company we started Anti Fund to bet on.”

Archive gives brands two core capabilities on one foundation: social listening and insights that show what is working for a brand and its competitors, and creator programs that run campaigns end to end, from finding the right creators to turning their best posts into paid partnership ads. Both run on AI that watches and understands short-form video, capturing tagged, untagged, and disappearing content that manual tools miss.

“At Ketone-IQ, the brand I co-founded and Paul helped scale past a $40 million revenue run rate, creator marketing was one of our biggest growth drivers and the most painful thing we ran. We were reviewing thousands of videos by hand, chasing content that expired in 24 hours, and still missing half of it,” said Geoffrey Woo, Co-founder of Archive. “The results were amazing, but the manual work behind them was brutal. So, we built the tool we wished we had.”

More than 1,000 brands run on Archive today, including L’Oreal, DoorDash, and Pinterest, and the company recently closed two seven-figure enterprise deals with global consumer brands over the last few months.

“Every brand will eventually run thousands of creator relationships the way they run paid media today. We think creator marketing becomes the next great advertising platform, and AI companies are already leaning on it as their top growth channel,” said Paul Benigeri, Co-founder and CEO of Archive. “Word of mouth becomes something you can operate at scale. We are seeing it happen in real time, and there is a lot more coming.”

Learn more about Archive and get a demo at: archive.com/demo.

About Archive

Archive is the creator marketing platform built for short-form video, with the best data in the category. Brands use Archive for two things: social listening that shows what is working for their brand and their competitors, and creator programs that run campaigns end to end, from finding the right creators to turning their best posts into paid partnership ads. Both run on the same foundation, AI that watches and understands short-form video across TikTok, Instagram, and YouTube. Archive processes tens of millions of videos a day, capturing the tagged, untagged, and disappearing content legacy tools miss, and 400% more than the next best platform. More than 1,000 brands use Archive, including Crocs, DoorDash, and Pinterest. Founded in 2021 by Paul Benigeri and Geoff Woo, Archive is backed by Stripe, Tiger Global, Battery Ventures, Lux Capital, Human Capital, and Anti Fund. Learn more at archive.com.

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