BUM Energy, the brand rewriting the rules of the energy drink category, today announced a limited-edition collaboration with breakout country music star Ella Langley. The partnership debuts with Peaches & Honey, a signature flavor inspired by Ella’s Southern roots and bold, unapologetic style, marking a major step forward in the brand’s evolution at the intersection of music, wellness, and energy culture.

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Ella Langley’s new limited BUM Energy flavor, Peaches & Honey

Ella Langley’s new limited BUM Energy flavor, Peaches & Honey

More than a traditional celebrity beverage collaboration, the partnership comes to life through fan-first experiences, from tailgating activations on Ella’s tour to a TikTok Shop-exclusive launch, designed to meet her fans wherever they are.

“Life on the road is nonstop, so having energy you can actually rely on matters,” said Ella Langley. “Creating Peaches & Honey with BUM Energy was about bringing a little piece of my world into something fans can experience with me, whether they’re at a show or just getting through their own busy day.”

The limited-edition Peaches & Honey flavor tastes like sweet peach with a smooth drizzle of golden honey. It’s bright, refreshing, and perfectly juicy, with just the right touch of sweetness. Like all BUM Energy products, it is formulated to support focus, attention, and sustained energy without the crash.

“We didn’t build BUM to be a fitness-industry secret. We’re building a household name,” said Dom Iacovone, co-founder and CEO of BUM Energy. “But reaching a new audience only works when the fit is real. Ella is the real deal, Peaches & Honey feels completely natural to her, and this partnership gives country fans a new way to experience BUM Energy.”

By aligning with Langley’s rapidly growing and deeply engaged fanbase, BUM Energy is extending its reach beyond traditional energy drink consumers and into a passionate audience that values authenticity, grit, and lifestyle-driven brands. The campaign will include exclusive tour integrations, fan experiences, and retail activations, creating multiple touchpoints for engagement both on and off the stage.

“Fitness gave BUM its start, but it was never going to define how far the brand could go,” said David Primmer, GM of BUM Energy. “Partnering with Ella takes us into a completely new world in a way that feels natural, not manufactured. Peaches & Honey proves we can keep expanding without losing what made people care about BUM in the first place.”

Powered by 112mg of natural caffeine for smooth, sustained energy, the beverage is paired with 250mg of Cognizin® citicoline, a clinically studied ingredient shown to support enhanced focus, attention, and memory. The result is a smarter energy drink designed for how consumers work, train, and live today, whether on tour, in the gym, or powering through a demanding day.

To shop the new flavor in-store, find a location near you here. To stay updated on upcoming BUM Energy news, visit getrawnutrition.com/collections/bum-energy, or follow along on Instagram, LinkedIn, or TikTok.

About BUM Energy

BUM Energy is rewriting the rules of the energy drink category. Co-founded by Dr. Domenic Iacovone and six-time Classic Physique Mr. Olympia Champion Chris Bumstead, BUM was built to deliver clean, effective energy for everyday life without the sugar, artificial colors, or unnecessary extras found in traditional energy drinks.

Powered by natural caffeine and Cognizin®, a clinically studied ingredient that supports focus and cognitive performance, BUM gives consumers a better way to get energized and locked in. As part of the RAW Nutrition family, BUM combines serious product standards with a fun, approachable brand built for the next generation of energy drink consumers.

About Ella Langley

Ella Langley is a multi-platinum, chart-topping, and award-winning country artist whose unmistakable voice and fearless songwriting have made her one of the genre’s most defining new stars. After breaking out with her acclaimed debut album hungover, Ella entered her next chapter with Dandelion. The Platinum certified sophomore album, which was executive produced alongside Miranda Lambert and Ben West, debuted at No. 1 and marked the biggest week for a country album by a woman in two years.

Rooted in growth, self-reflection, and lived-in storytelling, Dandelion features standout hits including the 6x Platinum history-making hit “Choosin’ Texas” and Platinum single “Be Her.” From sold-out tours to record-breaking hits, Ella continues to redefine what it means to be a modern country star.

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