Drivee AI Launches Sofia V2, Adding New ATLAS Intelligence Engine to Automate Dealership Lead Management

Drivee AI launches Sofia V2, its next-generation AI sales agent powered by ATLAS, bringing dealership-wide intelligence to the entire sales operation.

CA, UNITED STATES, August 27, 2026 /EINPresswire.com/ — Drivee AI announced the release of Sofia V2, an updated version of its AI-powered sales assistant built for automotive dealerships. The release introduces ATLAS, a new intelligence engine that analyzes data across dealership operations to help Sofia interact with leads more effectively and provide dealership staff with actionable recommendations.

From Assistant to Intelligence Layer

Drivee originally introduced Sofia as an AI assistant designed to make sure every incoming sales lead receives a response. The company has since developed ATLAS, an intelligence engine built to process data from lead sources, customer interactions, website activity, and sales performance.

According to Drivee, ATLAS identifies patterns across this data and generates recommendations, while Sofia remains the interface that communicates directly with leads. Together, they form the foundation of what Drivee describes as a dealership operating system.

Real-Time Lead Behavior Tracking

With ATLAS integrated, Sofia V2 is designed to track lead behavior in real time, including which vehicles a visitor views on a dealership website, which filters they use, and which listings they return to.

Drivee says this information helps Sofia understand each shopper’s interests and use that context to determine which vehicles and information to present during a conversation.

Individualized Re-Engagement

Sofia V2 evaluates each lead’s source, browsing behavior, and interaction history to determine how and when to follow up. Drivee says the update expands the number of lead status categories the system can track, helping reduce the number of leads that go without follow-up.

The company positions Sofia as a supplement to dealership sales teams, helping staff respond to inquiries that arrive outside business hours or while salespeople are busy with other customers.

Direct Interface for Dealership Staff

Sofia V2 also introduces a conversational interface that allows dealership staff to interact with Sofia directly from the dashboard. Staff can ask for lead status updates, get information about customer activity, or instruct Sofia to initiate actions.

Recommendations from ATLAS

ATLAS is designed to analyze lead sources, conversion rates, behavioral data, and staff activity across a dealership. It can then surface recommendations, such as flagging underperforming lead sources or highlighting sources with above-average conversion rates.

These recommendations are delivered to dealership staff through Sofia, turning dealership data into insights that can support day-to-day sales decisions.

Configuration and Handoff

Dealerships using Sofia V2 can configure how the AI responds to common questions about pricing, trade-ins, financing, and vehicle availability. This allows responses to reflect each dealership’s specific policies and processes.

When a conversation needs to be handed off to a staff member, the system is designed to provide the relevant conversation history and context, helping the salesperson continue the conversation without starting from scratch.

Expanded Reporting

The release also includes an updated reporting suite covering lead source performance, follow-up outcomes, appointment trends, response quality, and other dealership performance metrics.

Sofia V2 is available now. Additional information is available at drivee.ai.

“When we built Sofia, we set out to make sure no lead ever went unanswered. We did that,” said Shaun Boland, CEO and Founder of Drivee AI. “With V2 we asked a bigger question. What would it take to give a dealership an intelligence that never sleeps, sees everything, and gets smarter every day? That’s ATLAS. Sofia isn’t the future. She’s available right now, and she’s no longer working alone.”

About Drivee: Drivee is an AI operating system built exclusively for automotive dealerships, helping teams improve efficiency and automate sales workflows.

Emma Dove
Drivee AI
+1 888-288-2856
Support@drivee.ai
Visit us on social media:
Instagram
Facebook

Media gallery