Sales consultant Loyd Ford publishes The Snackable Sales Bible™, a field guide for the moments that stall a sale

The Snackable Sales Bible™ offers short chapters on prospecting, following up and keeping customers. The paperback is available right now on Amazon.com.

FT. MYERS, FL, UNITED STATES, November 10, 2026 /EINPresswire.com/ — A promising sales meeting ends with “I’ll think about it.” The seller walks out with a friendly handshake and no clear next step. There’s another call in twenty minutes.

What should the seller do differently when they walk into that one?

That’s the kind of everyday problem Loyd Ford wrote The Snackable Sales Bible™ to address. Ford, chief strategic officer at Rainmaker Pathway Consulting Works, drew on his work coaching local radio salespeople and managers to write a book readers can use between appointments. The 160-page paperback, subtitled Small chapters for the everyday work of winning and keeping customers, is available right now on Amazon.com for $14.99. Chris Fleming wrote the foreword.

“I wrote this for the salesperson who has a call in twenty minutes and wants to do one thing better,” Ford said. “Maybe the last prospect said, ‘Send me something,’ and the seller still doesn’t know what that person would actually pay to fix. You can open the book to the problem you’re facing, read a chapter, and try something different on the very next call.”

The book’s table of contents doubles as a quick reference. A seller who needs to make room for prospecting can go straight to that problem. A manager coaching someone through a string of stalled proposals can use a chapter to start a conversation about what prospects are saying and what the seller is asking in return. One chapter, “Make Your Manager a Partner in Progress,” looks at what sellers can do to get more out of those conversations.

Ford’s background is in local radio markets across the U.S., where a seller may spend the morning with a restaurant owner trying to fill tables on weeknights and the afternoon with a contractor who wants more booked estimates. Those conversations have shaped his approach to coaching sellers to ask better questions and agree with customers up front on what success would look like.

“A restaurant owner might tell you they want more business, and that sounds clear until you ask when,” Ford said. “Then you find out Friday night is packed and Tuesday is the night they’d pay to fix. Now you can talk about a real problem and agree on what you’ll look for to see if the campaign is helping.”

Ford also writes a weekly sales column for Radio Ink and publishes the Encouraging Radio Salespeople™ newsletter on LinkedIn. The book is written for salespeople and sales managers across industries, including those who sell directly to local business owners.

“One of the best questions a manager can ask is, ‘What did the customer say, exactly?’” Ford said. “Once you hear their words, you can help the seller figure out what to ask next. That’s a conversation you can have in five minutes, and it can change what happens on the next call.”

Ford is available for interviews and expert commentary on prospecting, sales coaching, and how local businesses and their sales partners can agree on what an advertising campaign should accomplish.

Media Contact

Loyd Ford
Chief Strategic Officer
Rainmaker Pathway Consulting Works
Ford@RainmakerPathway.com
864-448-4169

Purchase The Snackable Sales Bible™ on Amazon:
https://www.amazon.com/dp/B0HPXF5DMV?th=1

Loyd Ford
RPC – Rainmaker Pathway Consulting Works
+1 864-448-4169
ford@Rainmakerpathway.com

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