Influ2, the leading contact-level ABM platform, today announced the launch of new functionality that brings Influ2’s contact-level intent to the process of account discovery. Audienscope Discover, the newest addition to Influ2’s Audienscope product, finds named people showing intent across a company’s market, surfaces the accounts they belong to, and completes the buying group with the other people revenue teams need to reach.

For years, ABM has worked backwards. Teams build account lists, look at account-level intent scores, and leave Sales to find the right people somewhere inside those companies. Audienscope Discover reverses that model by using contact-level intent from specific buyers to put accounts on the target list, including ones not already in the CRM.

“Influ2 now lets marketers use contact-level intent to find new in-market accounts, not just engage the ones they already know,” said Dmitri Lisitski, CEO and co-founder of Influ2. “Other vendors can tell you an account shows signs of intent, while Audienscope Discover uses contact-level intent to transparently show you exactly who has intent, what they’re researching, and where that intent was spotted.”

Audienscope Discover lets intent from specific buyers put accounts on your target list, allowing revenue teams to:

  • Prioritize target accounts: Use contact-level intent to narrow large account lists down to the companies where people are actively showing intent, so teams know exactly where to focus first.

  • Find accounts beyond the target list: Look past the target list and CRM to a broader market, defined in plain language, and surface new companies where people are showing intent.

  • Turn early intent into pipeline: Reach the full buying group with ads as soon as a named person shows intent, giving Sales more chances to connect and convert.

  • Never miss an opportunity: Point Audienscope Discover at a market once, and it continues to find people showing intent and prioritize accounts as new signals come in.

“Like a lot of B2B marketers, I spent years navigating account-level intent data that felt like a black box. An account would show an elevated score and surging engagement, yet we lacked clarity on who at the account generated the signal or how to proceed,” said Caroline Hsu, Growth Marketing Director at Indico Data. “Influ2 has always been about reaching the specific people who matter, and Audienscope Discover applies that same thinking to finding new accounts. It takes the intent model that so many of us in B2B marketing and sales already rely on and makes it a lot more actionable.”

Put contact-level intent to work

Audienscope helps teams understand who’s showing interest, from contacts and accounts they already know to buyers they haven’t discovered yet. It tracks contact-level intent across content, search, and social signals, and flags job changes to keep targeting accurate. The result is one view of intent that shows revenue teams who in their pipeline is leaning in and who in their market is just getting started.

To learn more about contact-level intent, visit influ2.com/product/contact-level-intent.

About Influ2

Influ2 is the leading contact-level ABM platform purpose-built for mid-market and enterprise B2B revenue teams that need to reach and engage specific buyers, not just accounts. By connecting advertising, buyer intent, sales engagement, and marketing automation to named buyers, Influ2 gives teams the context to run orchestrated, buyer-relevant journeys at scale. For more information, visit influ2.com.

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