New Minnesota Family-Owned Business Brings Real Materials
and Thoughtful Design Directly to Homeowners and Contractors Nationwide

MINNEAPOLIS, Sept. 23, 2026 /PRNewswire/ — SotaFlame, a Minnesota family-owned brand, is launching nationally this month with electric fireplaces designed around natural materials and thoughtful detail, starting with real, Minnesota kiln-dried oak logs that the team cuts and chars by hand.

SotaFlame’s first electric fireplace series, the Nordeast Linear Electric Fireplace, is named after the historic Minneapolis neighborhood. Every SotaFlame fireplace will carry a Minnesota place name, celebrating the diverse character of the North Star State.

The Nordeast is the first product from Joe Kuefler and Paul Kilburg, close friends who spent nearly two decades each in the fireplace industry before starting SotaFlame. They saw an opportunity to approach electric fireplaces differently, with intentional design and authentic materials.

The premium Nordeast reflects that approach, with hidden heat vents that preserve a clean, uninterrupted view and a reflective flame panel that adds visual depth. LiveEmber™ dynamic motion brings movement to the ember bed, while built-in Soundscapes add an ambient layer to the experience. Wi-Fi app and remote control provide convenient personalization.

Electric fireplaces have become an increasingly popular option for homeowners and builders looking to add a fireplace without the venting and infrastructure required by traditional wood or gas installations. With simple framing and electrical requirements, electric fireplaces are easy to install nearly anywhere in the home.

“An electric fireplace is part of the room even when the fire is off, and that’s where the realism can fall apart,” said Joe Kuefler, owner and co-founder of SotaFlame. “After nearly two decades in the industry, I saw an opportunity to think differently about the details people live with every day, from the materials they see and how the fire itself looks and feels.”

The Nordeast is available now at SotaFlame.com and Amazon.com in multiple sizes starting at $1,399. SotaFlame also offers Oak & Ember™ real wood logs separately for use in many electric fireplaces. SotaFlame will introduce the Hyland series, a slim-profile linear fireplace this fall.

About SotaFlame

SotaFlame, LLC is a Minnesota family-owned company that designs electric fireplaces and creates real wood log sets in Minnesota. Its product portfolio includes the Nordeast Linear Electric Fireplace Series and Oak & Ember™ real wood logs, available through SotaFlame.com and Amazon.com.

Jason Schumann

for SotaFlame

612-816-5718

jason@amperecom.com 

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SOURCE SotaFlame