KOA Report Reveals Enduring Popularity of Camping, Impact on Well-being

Salt Lake City, UT, July 25, 2026 —

KOA, a prominent name in outdoor hospitality, has unveiled its latest “Camping & Outdoor Hospitality Report,” presenting a comprehensive overview of camping trends and data compiled over two decades. The report underscores the sustained and growing appeal of camping, alongside its significant contributions to strengthening family bonds and enhancing mental health.

The findings indicate shifts in the demographics of individuals participating in camping activities. While the report highlights the enduring popularity of outdoor recreation, it also acknowledges the influence of various external factors on camping habits. These include the demands of busy modern schedules and broader economic considerations that may affect how frequently people engage in camping trips.

Toby O’Rourke, CEO of KOA, commented on the report’s insights, emphasizing the distinctive sense of community fostered at campgrounds. O’Rourke also pointed to the inherent advantages of outdoor engagement for overall well-being. “We see that time spent outdoors is a powerful way to reconnect, both with nature and with each other,” O’Rourke stated, reflecting on the report’s findings about the positive impact on family connections and mental well-being.

The report, which draws on 20 years of collected data, provides a long-term perspective on the evolution of outdoor hospitality and camper preferences. It details how camping continues to be a valued activity for individuals and families seeking recreation and respite. The ongoing popularity suggests that despite evolving lifestyles and economic conditions, the core appeal of camping remains strong.

Story summarized from the original created by Kevin Lind on www.deseret.com, see more information here.

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